Business Coach – What You Should Look For
I am grateful that I found a business coach that helped me identify my business goals and the appropriate ways to define my niche in the industry. Working with her was a great experience.
Here are some tips on how you can find the right connection for you:
The business coaching industry, which is getting more exposure these days, is still filled with contradictions. Coaches themselves disagree over why they’re hired, what they do, and how to measure success. Here’s what you should know.
101+1 Small Business Marketing Questions
This is probably my favorite thing I've found on the Internet in a long while.
Hopefully you went through an exercise like this when you started your business, but how has your market changed? Does your message still fit the reality of what your business has become?
Pick 25-50 questions.
Answer them as honestly and expansively as you can.
Follow your intuition. Trust the answers to lead you to make the right decisions.
Come back in three months and do it again, with the same or different questions.
via 101+1 Small Business Marketing Questions For People Who Don’t Speak Marketing | IttyBiz.
I've got my initial batch of questions picked out. How about you?
Less is More
Bradford Shimp on how to Become a Master of Short Sentences.
Master the format of short and quick, and you have a much better chance of someone hearing out the rest of your story. Make your introduction your message, and elaborate if you need to. It's even better if you can boil down your message so that it needs no elaboration.
Here’s a hint. Every time you look at your marketing message, don’t think of what you can add to it, but rather what you can cut out of it.
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